Who is design for?

The audience, of course.

Design is not for the creators, but for the market you're creating for.

I communicate my design to the audience, not to myself, the client, or anyone else. Talk to the market, and they will respond.

That's great design in my opinion.

Measured results

The true measure of design is the results the work achieves.

My goal is to offer solutions that go beyond the expectations of the company, while reaching the audience in an exciting way.

My focus is providing outstanding art direction and design that need branding throughout their marketing, whether that be tradeshows, catalogs, Web sites, and promotions.

One of my favorite quotes:

You have to find something that you love enough to be able to take risks, jump over the hurdles and break through the brick walls that are always going to be placed in front of you. If you don't have that kind of feeling for what it is you are doing, you'll stop at the first giant hurdle.- George Lucas